What Was All That Media Monitoring Talk About?

The 3rd installment of HBO Max’s strike series “Succession” was just one of the most remarkably predicted seasons of tv in 2021. For those people who never watch, Succession follows the dysfunctional Roy relatives, whose patriarch, Logan Roy, owns and operates the biggest media and leisure enterprise in the globe.

The second year ended in thrilling vogue, with Kendall Roy, Logan’s son, double-crossing his father in a stunning press meeting exactly where he was supposed to consider the fall for a firm scandal, but as an alternative implicated his father in the scandal and a host of cover-ups and unlawful activity.

But, this is a website about PR, communications and media relations, so adequate about the plot summary. As a substitute, let us talk about how Time 3 started with Kendall Roy concentrated on acquiring his media checking applications and method in place as he receives completely ready to consider on his father and snatch his media empire absent.

As Kendall leaves the push convention, he asks his bumbling cousin Greg to start off monitoring the media and general community for response to his assertion about his father. Greg, who hardly ever really understands what is likely on in any situation, agrees to assistance without the need of comprehending what specifically is concerned he is primarily seeking to manually maintain monitor of the reaction to Kendall’s press convention across all of the world-wide-web and social media right up until a additional official remedy is available.

Naturally, this strategy fails, and it fails in hilarious manner (at just one level, Greg responds to Kendall by declaring that his most important takeaway from the media protection is that “the web is big”). He is remaining trying to compose down individual tweets, which is each humorous and pathetic. But placing the humor of the condition aside, this episode can make a salient issue about the significance of a authentic-time media checking system, in particular during a massive information party or crisis. Attempting to track all the relevant media and public sentiment for a brand is not possible, as Greg shown.

But even a answer like Google Alerts, or a system that does not provide obtain to all media forms, is not adequate in the most crucial times for a brand. Fairly, an all-in-1 Acquired Media Suite that supplies monitoring and sentiment evaluation for Television set, radio, online news, social media and podcasts is what Kendall Roy – and all firms and makes anxious with their media protection – needed as he ready to take on his father.

Succession is 1 of the most critically-acclaimed and common demonstrates on Television nowadays, but since of the media and PR target of the display, there are classes to be realized for anybody in communications, PR or media. In the season 3 premiere, the lesson was very clear – don’t get caught like Kendall Roy did, without the need of a detailed media checking instrument in put.

Leave a Reply