He joins the company with much more than 20 years’ practical experience in the food and drink sector having beforehand held senior marketing and advertising roles with Cott Beverages, SHS Drinks and Ornua.
He normally takes the role at an essential time for Purity Tender Beverages as it appears to be like to capitalise on the powerful progress its brands are acquiring.
Juiceburst has amplified its revenues 88 for each cent year on calendar year, growing additional than 9 times faster than the overall soft drinks market. In the meantime, its Firefly brand name has achieved a 32 for each cent increase in revenues over the past calendar year, increasing at 3 situations the speed of the tender beverages current market as a complete.
Mr Edge’s appointment will see him lead the business’s advertising and marketing attempts across both of those models as it gears up to activate significant advertising and marketing expense across the remainder of the yr.
Sarah Baldwin, main govt at Purity Delicate Drinks, mentioned: “Right now, it’s a seriously enjoyable time for the business. We’re observing powerful growth for the two our Juiceburst and Firefly makes, which are correctly positioned to satisfy mounting purchaser and retailer desire for wholesome, HFSS compliant juices and soft beverages.
“It’s good to be able to welcome Mark to the enterprise at a time when we have these momentum driving us. He brings a wealth of expertise and abilities to the job and I’m wanting ahead to functioning with him as we equipment up to start some of our most ambitious promoting strategies to date.”
Started in 1892, Purity Tender Beverages has been running from its site in Wednesbury for 130 a long time. Its Juiceburst model features a variety of fruit juice drinks which count towards consumers’ encouraged five every day portions of fruit and vegetables. Firefly’s range of beverages are crafted working with a mix of continue to drinking water, fruit juice and botanical extracts. Both equally comprise no additional sugar, synthetic colours or flavours. They are also vegan pleasant and HFSS compliant.
Juiceburst’s stockists include Tesco, Morrisons, Asda and Sainsbury’s. Firefly’s stockists consist of Booths, Waitrose and Ocado. Both of those models are also available to purchase straight on the net.
Mr Edge reported: “It’s fantastic to be equipped to sign up for the company at these kinds of an exciting time. I’m searching ahead to doing the job with the staff to aid travel even much more demand for the excellent array of healthier and terrific tasting juices and tender drinks we have accessible with Juiceburst and Firefly.”