Observed Health care, SaaS and BioTech Marketing Officer has a keen target on enterprise cash and private equity promoting aims and expansion techniques.
Erika Rosenthal, CMO, Chief Outsiders
RALEIGH, NC, April 12, 2022 (World NEWSWIRE) — Erika Rosenthal has joined Main Outsiders’ group of fractional Chief Promoting Officers (CMOs), prepared to take client engagements with businesses that have to have an fast infusion of contemporary demand era and progress insights.
With deep government-amount encounter in healthcare services, SaaS, biotech, and retail/hospitality, Rosenthal performs with company leaders to build helpful growth approaches, make improvements to patient/client treatment applying info-driven insights, and enhance promoting budgets. Nowadays, she is a person of additional than 100 fractional CMOs who are obtainable for suitable-sized engagements by Main Outsiders, one of the nation’s primary income progress acceleration consulting companies.
Seasoned with enterprise cash and PE-backed providers, Rosenthal excels as a superior-growth or modify govt to speedily scale ventures, create need, and refresh legacy brands. Her focused practical experience with private equity-backed businesses includes a the latest position as the senior govt of demand management for an outpatient psychological wellness organization. Through her tenure, the firm grew from 11 spots to much more than 60 areas nationwide to grow to be 1 of the most significant procedures in the southeast prior to its acquisition, then starting to be one of the biggest in the state. Erika led the company through two rebrands and served to build the advertising tech stack to obtain purchaser insights and make knowledge-driven selections.
Businesses these as Dash, Bell & Howell, Laser Spine Institute, and Again Discomfort Centers of America also benefited from Rosenthal’s executive-level insights and advertising and marketing experience. Erika has lived or worked in 6 international locations supplying her with global and multi-cultural insights.
Before in her profession, Rosenthal started and created an award-profitable health care spa chain which was identified as the “Top Health-related Spa Chain in the U.S.” Erika herself was named Lady Enterprise Operator of the 12 months by the National Association of Women Business enterprise Homeowners and obtained “Woman Extraordinaire” from Business Chief Journal for foremost business advancement and her group company.
“A verified promoting govt, Erika develops integrated marketing and advancement strategies, enhances margin by promoting price range optimization, and cuts as a result of marketplace sounds with distinct and unique worth propositions,” explained Clay Spitz, Managing Husband or wife, Main Outsiders.
Rosenthal retains an MBA and a Bachelor of Arts diploma in Industrial Relations from the University of North Carolina at Chapel Hill and has finished executive education and learning applications at The Wharton College and Cornell University. She earned a master’s certification in electronic marketing and advertising at the College of San Francisco. In addition, Erika co-authored the program “Marketing and Hospitality Management” when on the school at the College of California and served on the university’s school advisory board.
About Chief Outsiders
Chief Outsiders is the leading Fractional CMO company that helps CEOs speed up expansion by the enhancement and disciplined execution of well-crafted development options. The business has a lot more than 100 component-time, or fractional, Main Marketing Officers (CMOs) engaged from coastline-to-coastline. Compared with regular marketing and administration consulting corporations, every single CMO has held the position of VP Internet marketing or increased at one or additional operating firms, such as a lot of Fortune 500 companies. Chief Outsiders CMOs have served on the executive staff of additional than 1,400 client corporations, driving development tactic and execution options by providing quick accessibility to talent with very custom made and adaptable engagements.
Since of its marketplace-primarily based advancement options, top quality of management, and knowledgeable crew, Chief Outsiders has been acknowledged for the past 8 several years by Inc. Magazine as one of the 5,000 quickest growing privately held businesses in the US, and was recognized in 2019 as a Forbes Smaller Giant. Main Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Advancement Gears: Making use of a Sector-Centered Framework to Push Organization Accomplishment,” an Amazon #1 most effective-seller for business homeowners and CEOs. For added data about the providers who rely on Chief Outsiders as their leading resource for organization expansion acceleration, click on right here.
Get hold of: Sterling Wilkinson Main Outsiders [email protected]