Associate Degree in Marketing Online Program Overview
What makes one sneaker brand stand out in a sea of sneaker brands? How does a fast-food chain rise from underdog to top dog? How does a razor invented in 1904 keep its edge?
In today’s competitive marketplace, the answer is often marketing. From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires and gets them to take action.
Learn the fundamentals of marketing while preparing yourself for a variety of entry-level positions with SNHU’s Associate of Science in Marketing. You’ll develop critical-thinking skills that tap the left and right sides of your brain, enhancing your creativity and strategic thinking. You’ll also gain a strong foundation in an essential aspect of business that can open doors to many opportunities. Our marketing associate degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and offers a broad perspective on the business landscape at large.
Want to start or advance your career in marketing but need a college education to get there? The associate degree in marketing is a perfect stepping-stone to our bachelor’s in marketing degree online, since all credits can seamlessly move from one program to the next.
Already have some college experience? Since SNHU accepts up to 45 credits, transfer students could satisfy 3/4 of the program’s 60-credit requirements, saving time and money.
Learn how to:
- Use primary and secondary data to position a product in the market
- Develop strategies that incorporate a mix of marketing channels
- Develop marketing plans that align with a company’s mission and goals
- Explain the legal and ethical principles involved in marketing activities
- Explain the role of accounting and economics in marketing
- Use effective written and oral communication skills
Once you’ve completed your program, you can take the next step without the hassle or expense of applying to another school, since SNHU offers online bachelor’s, master’s and MBA in marketing.
Earning an associate degree could make a significant financial impact on your life.
According to data from the U.S. Bureau of Labor Statistics, associate degree holders earn higher median weekly salaries than those with only partial college credit or less.1 In 2020, the BLS reported median weekly earnings of $781 for high school graduates. Associate degree holders made median weekly wages of $938 – a 20% jump in salary.1
Marketing is a dynamic career choice with plenty of potential. For entry-level job candidates with an associate degree in marketing, the field offers growing opportunity in several areas, including:
- Digital marketing
- Marketing analytics
- Market research
- Social media marketing
In the digital age, marketing runs the gamut from search engine marketing to social media marketing, TV commercials to YouTube videos, and personalized journeys to performance-driven marketing. Thanks to the information collected via digital channels, marketing is more data-driven than ever.
That shift has created new opportunities in the marketing field. In recent years, the job market has expanded for entry-level positions in market research and analytics. The U.S. Bureau of Labor Statistics (BLS) projects 10% growth for marketing management jobs through 2030.1 Driven by the increasing use of data, jobs in this field are growing on pace with the average for all occupations. Graduates with an associate degree in marketing who choose this particular career path can expect to start out as assistants or coordinators.
An associate degree also takes you one step further in your educational journey. It not only shows employers a higher level of accomplishment, but it also gets you closer to earning a bachelor’s degree and pursuing management-level positions.
Dr. Jessica Rogers, senior associate dean of marketing, sees similar benefits in SNHU’s associate degree in marketing.
“It offers students the opportunity to create a portfolio, which showcases what you’ve learned to prospective employers,” said Rogers. “It also provides the opportunity to earn industry-recognized credentials that employers value.”
In addition, many of the skills learned in the program will be ones you’ll want to take with you throughout your career – no matter what direction you go in.
“Students who choose to study marketing develop many skills that can be utilized across an organization and in a variety of industries and economies,” Rogers said. “Students develop skills such as communication, planning and promoting, research, writing for a variety of audiences, teamwork and strong visual conceptualizing.”
Marketing, Rogers says, is “the driving force in business” because of its integral role in so many key areas, including:
- Identifying the needs of prospective customers
- Selecting target markets
- Designing products and packaging
- Determining pricing, advertising, selling, distribution and servicing products in domestic and international markets
“I tell students that marketing is a great career as there is the opportunity for both the strategic mind and creative mind to be successful,” said Rogers. “The role of marketing transcends all borders of an organization to include everything from front-line employees representing the brand to digital marketing campaigns.”
As more consumers shop online, digital marketing continues to play a vital role in many organizations’ overall marketing strategy. Whether online or mobile, digital marketing gives businesses a cost-effective way to reach consumers via search engines, social media, email, websites and so much more.
With the widespread use of digital marketing, there’s been an increasing need to fill roles such as:
- Content writers
- Email marketers
- Influencer marketing
- SEO writers
- Social media marketers
Bridget Gallagher ’21 knew she wanted to upskill when the pandemic hit.
“I worked in the Broadway [theater] industry doing digital marketing for a year before COVID-19 shut down the entire industry,” she said. “I wanted to build on my current knowledge and use it toward a future career in the same industry.”
There’s another good reason to earn your associate degree in marketing – mobility. Because of its use of digital and online communication, marketing can be done from anywhere. As Steve Geibel, an adjunct instructor at SNHU, said, “So much of marketing tasks can be done remotely and digitally.”
Courses & Curriculum
The associate degree in marketing is designed to provide a solid foundation in business principles and practices. (It’s also built to perfectly transition into a bachelor’s degree; with 60 credits coming in from your associate degree, you’ve finished exactly half of your next program before starting – should you choose to continue with your education.)
In addition to marketing, core courses cover topics like business law and international business. As you move along through the program, you’ll learn how companies integrate marketing with manufacturing, sales and other departments.
Compared to many competitive programs, SNHU’s online marketing associate degree program includes experiential learning. It’s career-focused by design, blending theory with practical application. You’ll learn meaningful skills as you complete real-world projects, some with a team-based approach and others independently.
“Our marketing programs are different in that they were designed with a very strategic approach,” said Dr. Jessica Rogers, senior associate dean of marketing. “We have connected and aligned our programs to industry.”
Marketing courses cover topics like communications, promotion, social media and branding. The curriculum also includes 2 free electives, giving you the option to go a little deeper in your areas of interest. That’s a plus if you’re interested, for example, in deepening your understanding of data analysis, psychology or another marketing-related area.
Core courses in the marketing associate degree may include:
- Introduction to Marketing. Learn about the tools businesses use to create, communicate and deliver value to customers. Topics include marketing research, target market selection, product selection, promotion, distribution and pricing.
- Principles of Integrated Marketing Communications. Gain an understanding of advertising, public relations, corporate communications and sales promotions. Learn the role that media plays in integrated marketing communications strategies.
- Social Media & Marketing Communications. Study the basics of integrated marketing communication with a focus on social media. Learn about advertising, public relations, branding and corporate communication strategies. Develop the planning, research and creative skills needed to reach promotional objectives.
- Human Relations in Administration. Learn the human relations skills managers need to be effective. Topics include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management.
- Business Law. Learn how the background, foundation and ethical aspects of the U.S. legal system apply to business organizations. Study the impact of torts, product liability, criminal law, contracts, sales, business organizations and cyber law on business.
Philip Hudnall ’20 said that the integrated marketing communications course stood out most to him.
“I was enthralled with the material, and I had taken so many supporting classes prior that it was a really good class to tie everything together,” he said. “I finished that class in the top three, and it was the only time an instructor has ever reached out to congratulate me. What a great feeling!”
Instructors throughout your courses have relevant marketing experience, and they’re able to pass that knowledge on to you.
“I found that the instructors brought their personal experiences and stories to the class, which I found very helpful and relatable,” said Laura Swedberg ’19. “I enjoyed how interactive the instructors were with their classes.”
Bridget Gallagher ’21 agreed that the staff at SNHU were there for her when she needed them.
“Each instructor I worked with felt like they wanted to be there and really wanted to share their knowledge with students,” she said. When she was sick and had a death in the family in the same week, “naturally school fell to the back burner,” she said. “I reached out to my advisor and professors, and they were understanding, accommodating and kind during that challenging time.”
In addition to earning your associate degree in marketing, you’ll find another way to build your resume at SNHU – certifications. Professional certifications from industry leaders like HubSpot are the gold standard in digital marketing and in high demand by employers.
One of the required courses within the AS Marketing program focuses on strategic social media marketing tactics that help students prepare for the HubSpot Social Media Certification exam. The course will teach you how to develop a social media strategy that helps businesses engage consumers and grow their bottom line.
Kim Coffey, an SNHU internship administrator, believes strongly in the value of the course. Credentials, she said, give students in an associate degree in marketing program more hands-on experience – and an edge over other job candidates.
Whatever your goals, SNHU’s online marketing associate degree can set you on a career path to achieve them.
Curriculum Requirements & Resources
- General education courses: All undergraduate students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
- Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Show your knowledge of the materials in your program’s math courses, and you could earn up to 9 math credits – at less than $50 for each course assessment.
Tuition & Fees
As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation—and haven’t raised our costs in a decade.
We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
|Online Undergraduate Programs||Per Course||Per Credit Hour||Annual Cost for 30 credits|
(U.S. service members, both full and part time, and the spouses of those on active duty)*
Tuition Rates are subject to change and are reviewed annually.
*Note: students receiving this rate are not eligible for additional discounts.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.