A group that promotes the Bangor area to prospective guests would like to create a fee on hotel company to fund marketing and advertising efforts aimed at drawing a larger share of Maine’s vacationer website traffic to the Queen Town.
Associates from the Increased Bangor Conference and People Bureau presented the idea of Bangor having its personal tourism enhancement district to the Town Council at a workshop Monday evening.
Portland is contemplating a very similar energy, which would build a tourism enhancement district that would levy a charge on lodge friends and direct the funds to marketing and advertising and advertising the city for foreseeable future holidaymakers.
“Maine tourism proceeds to enhance and, in spite of two extremely rough a long time for the hospitality market, it definitely rebounded in a huge way,” said Austin Muchemore, the normal manager and vice president of the Hollywood Casino and a member of the Bangor Region Chamber of Commerce’s board of administrators.
The bureau, which mounted Gretchen Chauncey as its new govt director very last week, is underfunded with its current $160,000 once-a-year budget, even as point out tourism ticks up subsequent an first pandemic lull, Muchemore claimed.
Inns would spend an assessing fee that would show up on guests’ costs. The metropolis governing administration would obtain the earnings and route it back again to the bureau, which would control the tourism improvement district, managing the promoting endeavours. Muchemore believed that the new payment would increase about $1 million for the Better Bangor Conference and Site visitors Bureau, which would marketplace on behalf of hoteliers to deliver in people.
Tourism enhancement districts deliver a 2.1 per cent enhance in demand from customers for lodge rooms, and insert 4.5 p.c earnings increases for resorts, on regular, in accordance to investigation Muchemore cited.
The $1 million estimate is centered on the city levying a 2 per cent gross room receipt tax, he claimed. The tourism bureau would regulate the district, and a committee of area hotel operators would offer oversight. Bangor town government would give closing approval for the work to start.
About 28 motels in Bangor would be suitable to be element of the district, and 21 have indicated their assist, Muchemore said. A number of cities in states like California, Montana and Washington have comparable districts.
City Councilor Jonathan Sprague claimed that there ended up other businesses all through Bangor that marketplace the town, like the Bangor Intercontinental Airport and the Downtown Bangor Partnership.
“And people are just the ones I know about,” Sprague reported. “How is everyone heading to perform alongside one another, somewhat than individually?”
Muchemore claimed that the tourism advancement district would existing an option for all those get-togethers to operate collectively.
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