6. Use the right tools
Running social media channels can be time-consuming. Thankfully there are a number of tools and apps that can help, some of which Joe regards as critical.
‘A scheduling tool is essential. This will help you to schedule content in advance, saving time and effort. There are quite a few on the market such as Loomly, Hootsuite and Meltwater. These allow you to spend a couple of hours scheduling all your content for the week ahead. You can add all your imagery and approved copy in one session, and that will save you a huge amount of time.’
Keeping track of what people are saying about you on social media also helps teams to derive valuable actionable insights.
‘It’s crucial to understand the sentiment of the responses to your social media posts. If the majority are negative, then you many need to take action. A sentiment analysis tool like Clarabridge or Onalytica can help. They can also help you with social listening to understand what customers are saying about you on social media in general.’
Finally, keeping an eye on your analytics can also support improvement.
‘Your analytics package can show you which posts are performing well and what your stats are. That’s really crucial to enhancing performance.’