9 books in Spanish you must read to take your business to the next level

Well the saying goes: “Do you want to live forever? Write. Do you want to live a thousand lives? Read.”

Grow Your Business,
Not Your Inbox

Stay informed and join our daily newsletter now!


7 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Entrepreneurs are always looking for new ways to inspire ourselves, either to develop innovative business ideas or to learn from those figures who have already achieved what we dream of. For this reason, any entrepreneur who boasts of being one has a good library of books that he has read and that drive him every day.

However, if you are a Latin American entrepreneur, you have surely run into a problem: many of these great books are in English. Of course, mastering the language of our northern neighbor is always going to give you a clear advantage in the business world, but sometimes you just want to read something in your language.

Therefore, I bring you the following recommendation of books (which in fact I have read) and that were written in Spanish or that, failing that, have an excellent translation.

Tell me what you think of this list and give me suggestions to feed it!

1. Never Stop , by Phil Knight

Image: Entrepreneur in Spanish

  • What is it about ?: It is nothing more and nothing less than the autobiography of Phil Knight, the founder of Nike.
  • Why you should read it: Because it is a unique look at how the company was founded in 1962 with $ 50 and a simple idea: import cheap footwear.
  • Where do I buy it ?: Find it on Amazon.  

2. Mexico: 10 Social Entrepreneurs , by Juan Del Cerro

Image: Entrepreneur in Spanish

  • What is it about ? : Total honesty: Juan Del Cerro is a collaborator of Entrepreneur en Español , but he is also possibly the greatest authority on social entrepreneurship in Mexico (that’s why he writes with us). If you want to have a business with a conscience, this book is for you.
  • Why you should read it: Because it shows that having a social enterprise is not for hippies and in fact it can lead to very profitable businesses. It does this by counting the cases of Blooders, Échale a tu casa, Grupo Murlota, Hipocampus, Iluméxico, Isla Urbana, Pixza, Promesa, Someone Somewhere and Tierra de Monte.
  • Where do I buy it ?: Find it on Amazon .

3. Mexicans like me , by Ana Francisca Vega

Image: Entrepreneur in Spanish

  • What is it about ?: Mexico has wonderful things, but sometimes – either from day to day – we forget it. This book makes a fantastic compilation of great people and pays tribute to some of the most outstanding personalities of our culture. The best? It is a perfect book to read with your children and nephews.
  • Why should you read it ?: It brings activities and very nice exercises to remember that other Mexicans like you, – like El Santo, Juan Gabriel and Ana Baquedano-, broke the barriers and left their mark on the world.
  • Where do I buy it ?: Find it on Amazon .

4. Financial reconfiguration , by Alejandro Saracho

Image: Entrepreneur in Spanish

  • What is it about ?: Alex Saracho , – also a frequent contributor to Entrepreneur en Español – is not just any personal finance book. It is focused 100% on entrepreneurs and owners of SMEs.
  • Why you should read it: Do you want to achieve financial freedom? This book is a must, especially if you want to jump into the business world or have already done so and are struggling to find the balance point.
  • Where do I buy it ?: Find it on Amazon .

5. Stream Punks , by Robert Kyncl with Maany Peyvan

Image: Entrepreneur in Spanish

  • What It’s About: This book talks with YouTube stars like Tyler Oakley to understand how they became stars of streaming video.
  • Why should you read it ?: If you ever wanted to be a YouTuber, this is a good book to start understanding the business. The cases are already a bit old (especially in the TikTok era), but it is worth it just for reading the contribution of Maany Peyvan, Google content writer.
  • Where do I buy it ?: Find it in The Basement.

6. Titans , by Tim Ferris

Image: Entrepreneur in Spanish

  • What is it about ?: Titans discover the routines, tricks and secrets that the author found in thousands of interviews he had with billionaires and famous stars.
  • Why you should read it: Who wants to be a millionaire? This book reveals how the most successful people think. At the very least it is interesting to satisfy curiosity.
  • Where do I buy it ?: Find it at Gandhi .

7. Learning from the best , by Francisco Alcaide Hernández

Image: Entrepreneur in Spanish

  • What It’s About: You can’t have Steve Jobs or Richard Branson as mentors, but you can learn from these bits of their everyday, easy-to-digest wisdom.
  • Why you should read it: The book does not try to be a comprehensive biography of each figure it analyzes, but it brings you closer to phrases, thoughts and points of view of characters such as Dale Carnegie, Napoleon Hill, Robert Kiyosaki, Deepak Chopra, among others .
  • Where do I buy it ?: Find it on Amazon .

8. The Silicon Valley Coach , by Eric Schmidt, Jonathan Rosenberg and Alan Eagle

Image: Entrepreneur in Spanish

  • What it’s about: Bill Campbell is remembered as the mentor or friend of entrepreneurs who achieved the impossible. The so-called Coach Bill had deep friendships with Steve Jobs, Larry Page, and Eric Schmidt. This book tells how this man influenced the Silicon Valley we know today.
  • Why you should read it: This book explains the principles of the coach and will help you lay the foundation for creating a strong growth company and visionary culture.
  • Where do I buy it ?: Find it at Gandhi .

9. Little Capitalist Pig , by Sofía Macías

Image: Entrepreneur in Spanish

  • What is it about ?: It is a book that lands personal finance at its simplest level and makes it, in fact, useful for day to day.
  • Why you should read it: Not for nothing is the most popular personal finance work in Mexico and it is celebrating 10 years of uninterrupted reprint. It is a basic.
  • Where do I buy it ?: Little Capitalist Pig

What other book did I miss or do you recommend? Give me your suggestions on my social networks!